Vaasan Ltd is a Finnish baking company that operates in the Nordics and the Baltics. Vaasan is the second oldest bakery in Finland.
The idea behind the campaign was to tell the story of the company that has a heart of a local entrepreneur while baking the most popular bread in Finland. We created both print images and an animated commercial for the campaign.
The commercial shows the journey of the Ruispalat bread from Finnish rye fields to consumers. It is inspired by the toy world and was created combining stop motion techniques with photorealistic 3D animation. The print images show different kinds of sandwiches, presented together with miniature toy people.
The end result is a playful and warm-hearted campaign, where cute toy figures assist in packaging the newly baked Ruispalat bread for the breakfast tables of all Finns.
Agency: Bob the Robot
Production company: Brink Helsinki
Vaasan marketing manager: Kati Haapa
Vaasan digital content manager: Katja Willberg
Creative director: Jannis Mavrostomos
Copywriter: Jan Sederlöf
Account director: Hanna Palo
Executive producer: Ilpo Virtanen
Project manager: Sara Heikkinen
Director: Alexander Seraidaris
Photography: Katri Kapanen
Food stylist: Marja Samuli
Animation art director: Jesse Myllymäki
Character design: Kiira Kalliomäki
Technical director: Teemu Valkama
3D artist: Pedro Furet
3D animation: Jussi Saarelma
Additional graphics: Juha Halme
Compositing: Niko Rinta
Image retouch: Petteri Laakso
Music: David Suárez Torre
Sound design: Sami Sarhamaa