Decem Pharma is a Finnish pharma company, founded in 2006. Decem Pharma operates in wholesale trade and one of their brands is Pharysol. Spray Pharysol is a treatment for the sore throat. It reduces pain and helps prevent infection.
We made a 2D animated commercial for Pharysol. The client had the idea of the Big Bad Wolf with a sore throat. The wolf uses Pharysol in order to be able to swallow Little Red Ridinhood. The client wanted the illustration style to be storybooklike, which made the animation more challenging.
The process was really straightforward - the design and visuals were approved without major changes. The animation was done with After Effects, but the hands, for instance, had to be animated frame-by-frame. The chosen techniques set certain limitations, but those were overcome by crafty design.
The client has been really pleased with the end result and the project was technically very interesting, as it combines both frame-by-frame and puppet animation.
Agency: Mind Tattoo
Copywriter: Juuso Kalliala
Character design & animation: Kiira Kalliomäki
Sound design: Sami Sarhamaa