HerkkuZoot

Neito is a Finnish premium canola cooking oil for consumers had a problem of being overshadowed by fancy Southern European olive oils in the local grocery stores. We created a campaign with attention agency Lucid Helsinki that got the attention of potential clientele - urban women in the greater Helsinki area that appreciated healthy attitude, design and high-quality ingredients in cooking.

Neito had a beautifully designed product but not the strongest brand awareness. This gave us the opportunity to create a visual identity for our campaign that was to stand out in the market and create fresh reactions within the target audience.

We started this campaign with a pilot that included colorful, urban meme spirited pictures posted with light paid advertising on Instagram and Facebook. These pictures were posted with post texts encouraging engagement.

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Client

Avena Nordic Grain

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Client Director:

Jenny Tallberg

Concept Team:

Joonas Kylliäinen, Ilona Kyykoski,

Joona Leppänen, Roope Nevander,

Tiia Reijonen, Saara Salama and

Alexander Seraidaris

Marketing Strategy by Lucid Helsinki:
Roope Nevander, Saara Salama
and Natalia Salmela

Brink Helsinki

Executive Producer:

Ilona Kyykoski 

Creative Supervisor:

Alexander Seraidaris 

Design and Illustrations:

Tiia Reijonen

Animation:

Joona Leppänen 

Compositor:

Niko Rinta 

Music &
Sound Design:

Audiodraft / Tiago Rodrigues