Animated commercial and illustrations produced in cooperation with Buena for Meira's new Segafredo products.
Together with Buena, we created a fashion illustration inspired animated commercial for Meira to celebrate the launch of two new Segafredo Italian style filter coffee products. The animation is a slice of life into the Italian way of living through Segafredo coffee and the fashionable people who take place in it. The Segafredo illustration style was born with a carefree, handcrafted and painterly feeling in mind.
Concept & Script:
Sara Heikkinen, Joona Leppänen,
Tiia Reijonen & Kiira Mukka
Lead Animator & Director: