Mikonkatu 13 A

00100

Helsinki

Finland

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+358 50 441 0021 

HerkkuZoot

Segafredo

Animated commercial and illustrations produced in cooperation with Buena for Meira's new Segafredo products. 

Together with Buena, we created a fashion illustration inspired animated commercial for Meira to celebrate the launch of two new Segafredo Italian style filter coffee products. The animation is a slice of life into the Italian way of living through Segafredo coffee and the fashionable people who take place in it. The Segafredo illustration style was born with a carefree, handcrafted and painterly feeling in mind. 

Client 

Meira Oy

Agency: 

Buena Creative

Concept & Script: 

Juha Salminen

AD: 

Tomi Kujanpää

Project Director: 

Minna Kotiranta

Brink Helsinki 

Executive Producer: 

Sara Heikkinen

Concept Team: 

Sara Heikkinen, Joona Leppänen,
Tiia Reijonen & Kiira Mukka

Illustrations: 

Joona Leppänen

 

Lead Animator & Director: 

Joona Leppänen

Additional
Animation Clean-Up: 

Tiia Reijonen

Background Image
Re-touch: 

Petteri Laakso