Mikonkatu 13 A

00100

Helsinki

Finland

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HerkkuZoot

Miniatures

Animated commercial and illustrations for Vaasan.

Vaasan Ltd is a Finnish baking company that operates in the Nordics and the Baltics. Vaasan is the second oldest bakery in Finland. 

The idea behind the campaign was to tell the story of the company that has a heart of a local entrepreneur while baking the most popular bread in Finland. We created both print images and an animated commercial for the campaign.

 

The commercial shows the journey of the Ruispalat bread from Finnish rye fields to consumers. It is inspired by the toy world and was created combining stop motion techniques with photorealistic 3D animation. The print images show different kinds of sandwiches, presented together with miniature toy people.  

The end result is a playful and warm-hearted campaign, where cute toy figures assist in packaging the newly baked Ruispalat bread for the breakfast tables of all Finns.

Client

Vaasan


Agency:

Bob the Robot

Vaasan Marketing Manager:

Kati Haapa


Vaasan Digital Content Manager:

Katja Willberg


Creative Director:

Jannis Mavrostomos


Copywriter:

Jan Sederlöf

Account director:

Hanna Palo

Brink Helsinki


Executive Producer:

Ilpo Virtanen


Project Manager:

Sara Heikkinen


Director:

Alexander Seraidaris


Animation Art Director:

Jesse Myllymäki

Character Design:

Kiira Mukka

Technical Director:

Teemu Valkama


3D Artist:

Pedro Furet

3D Animation:

Jussi Saarelma


Additional Graphics:

Juha Halme


Compositing:

Niko Rinta


Music:

David Suárez Torre


Sound Design:

Sami Sarhamaa

Photography:

Katri Kapanen


Food Stylist:

Marja Samuli