Animated commercial and illustrations for Vaasan.
Vaasan Ltd is a Finnish baking company that operates in the Nordics and the Baltics. Vaasan is the second oldest bakery in Finland.
The idea behind the campaign was to tell the story of the company that has a heart of a local entrepreneur while baking the most popular bread in Finland. We created both print images and an animated commercial for the campaign.
The commercial shows the journey of the Ruispalat bread from Finnish rye fields to consumers. It is inspired by the toy world and was created combining stop motion techniques with photorealistic 3D animation. The print images show different kinds of sandwiches, presented together with miniature toy people.
The end result is a playful and warm-hearted campaign, where cute toy figures assist in packaging the newly baked Ruispalat bread for the breakfast tables of all Finns.
Bob the Robot
Vaasan Marketing Manager:
Vaasan Digital Content Manager:
Animation Art Director:
David Suárez Torre